✌️ Write me
English
Designing experiences that excite and work
👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊
CDMX
SELECTED WORK 2025
Each project is unique; I strive to create scalable and aesthetic solutions.
Design system
Juntos + DS
View project
We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.
View project
Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.
View project
Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.
I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.
Julián Ruíz
Product Owner
Osigu
Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.
Kevin McGrath
Design Director
Launch
I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.
José María
Lead Product Designer
Launch
Where I perform best
UX Research
I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.
Product evaluation
I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.
Information architecture
I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.
Collaboration
I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).
Testing & validation
I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.
It all starts with a chat
Download CV
Download Resume
✌️ WRITE ME
BEHANCE
✌️ Write me
About me
English
Designing experiences that excite and work
👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊
CDMX
SELECTED WORK 2025
Each project is unique; I strive to create scalable and aesthetic solutions.
Design system
Juntos + DS
View project
We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.
Osigu ecosystem
View project
Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.
Coca Cola Southwest Beverages AC
View project
Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.
I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.
Julián Ruíz
Product Owner
Osigu
Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.
Kevin McGrath
Design Director
Launch
I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.
José María
Lead Product Designer
Launch
Where I perform best
UX Research
I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.
Product evaluation
I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.
Collaboration
I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).
Information architecture
I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.
Testing & validation
I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.
It all starts
with a chat
Download CV
Download Resume
✌️ WRITE ME
BEHANCE
About me
✌️ Write me
English
Designing experiences that excite and work
👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊
CDMX
SELECTED WORK 2025
Each project is unique; I strive to create scalable and aesthetic solutions.
Design system
Juntos + DS
We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.
Osigu ecosystem
Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.
Coca Cola Southwest Beverages AC
Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.
SHOUTOUTS
I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.
Julián Ruíz
Product Owner
Osigu
Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.
Kevin McGrath
Design Director
Launch
I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.
José María
Lead Product Designer
Launch
Where I perform best
UX Research
I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.
Product evaluation
I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.
Collaboration
I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).
Information architecture
I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.
Testing & validation
I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.
It all starts
with a chat
Download CV
Download Resume
✌️ WRITE ME
BEHANCE
