✌️ Write me

English

Designing experiences that excite and work

👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊

CDMX

SELECTED WORK 2025

Each project is unique; I strive to create scalable and aesthetic solutions.

Design system

Juntos + DS

View project

We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.

View project

Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.

View project

Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.

SHOUTOUTS

I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.

Julián Ruíz

Product Owner

Osigu

Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.

Kevin McGrath

Design Director

Launch

I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.

José María

Lead Product Designer

Launch

MY STACK

The tools I work best with

Where I perform best

UX Research

I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.

Product evaluation

I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.

Information architecture

I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.

Collaboration

I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).

Testing & validation

I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.

It all starts with a chat

Download CV

Download Resume

✌️ WRITE ME

LINKEDIN

BEHANCE

INSTAGRAM

✌️ Write me

About me

English

Designing experiences that excite and work

👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊

CDMX

SELECTED WORK 2025

Each project is unique; I strive to create scalable and aesthetic solutions.

Design system

Juntos + DS

View project

We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.

Osigu ecosystem

View project

Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.

Coca Cola Southwest Beverages AC

View project

Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.

SHOUTOUTS

I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.

Julián Ruíz

Product Owner

Osigu

Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.

Kevin McGrath

Design Director

Launch

I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.

José María

Lead Product Designer

Launch

MY STACK

The tools I work best with

Where I perform best

UX Research

I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.

Product evaluation

I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.

Collaboration

I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).

Information architecture

I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.

Testing & validation

I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.

It all starts

with a chat

Download CV

Download Resume

✌️ WRITE ME

LINKEDIN

BEHANCE

INSTAGRAM

About me

✌️ Write me

English

Designing experiences that excite and work

👋 ☕ 🐈 🍱 🏍 🌲 🎢 📚 🌊

CDMX

SELECTED WORK 2025

Each project is unique; I strive to create scalable and aesthetic solutions.

Design system

Juntos + DS

We standardized and optimized Coca-Cola FEMSA’s digital ecosystem, reducing design and development time while improving visual consistency through a scalable and accessible design system.

Osigu ecosystem

Platforms designed to simplify processes in the healthcare sector, connecting insurers, medical providers, and patients through efficient digital tools.

Coca Cola Southwest Beverages AC

Regional Coca-Cola division in charge of production, distribution, and sales across the southwestern U.S. They currently operate under a centralized management system.

SHOUTOUTS

I worked with Iñaki for a year… He’s adaptable, supportive, solution-driven, and a great teammate… I wholeheartedly recommend him as a design lead for any organization. His empathy and collaborative mindset make him a perfect fit for cross-functional teams.

Julián Ruíz

Product Owner

Osigu

Iñaki is a talented designer with a keen eye for visual implementation, design systems, collaboration with development, and more… Beyond the technical side, he’s a generous teammate, always willing to share knowledge… His positive attitude and commitment to excellence make him a powerful asset to any team.

Kevin McGrath

Design Director

Launch

I had the pleasure of working with Iñaki for over a year… His ability to craft strong visual proposals and his expertise in design systems make him a real asset to any team… He’s responsive, proactive, and brings valuable ideas to the table. I highly recommend him, especially for projects where design systems are key.

José María

Lead Product Designer

Launch

MY STACK

The tools I work best with

Where I perform best

UX Research

I explore user needs through interviews, focus groups, and field studies. I create User Personas, Empathy Maps, and Journey Maps to better understand them and design experiences aligned with their expectations.

Product evaluation

I assess digital platforms through heuristic analysis, benchmarking, and A/B testing.

Collaboration

I ensure design is integrated effectively by coordinating the hand-off with development and validating the Definition of Done (DoD).

Information architecture

I organize content to enable intuitive navigation using Card Sorting, Tree Testing, and flow diagrams, ensuring scalability and optimizing UX.

Testing & validation

I conduct moderated and unmoderated usability tests to identify improvements. I validate every delivery with the team and perform a final visual QA during development.

It all starts

with a chat

Download CV

Download Resume

✌️ WRITE ME

LINKEDIN

BEHANCE

INSTAGRAM